Our company was founded in 2008 in Henderson, Nevada. Like so many families, we decided it was time for a fresh start as the economy took its toll. We have always been very motivated self-starters and learned digital marketing the old fashioned way. There have been many an early morning and late-night spent taking design and marketing courses while working our day jobs. As a small business, we decided that we wanted to help other small businesses by getting them on the first page of Google. We started providing search engine marketing services, or SEM and quickly realizing being at the top of the search was only a small part of the solution. By designing our logo and website, and launching social media campaigns, our own business took off. Now we knew we were onto something! We have been designing and redesigning websites to be engaging and educational and keeping them user-friendly at the same time for over ten years. BluClay.com begins with color theory and extensive research before moving on to logo design, web design, social media profile building, business cards, email marketing, print, and more, including training at the end of the process. Today, BluClay offers a full range of digital marketing products and services.
Know that BluClay will always be your neighbor…who just happens to be your best source for digital marketing!
why is branding important?
Your company brand is much more than just your logo, it is your company image as a whole. It is how people perceive your company as being professional, courteous, casual, laid back, attention to detail, putting the customer first and of course, your logo, company colors, website, all the way down to how your business cards look and feel. Believe it or not, it matters which cardstock you use for your business cards. It makes a big difference in someone’s hand if they feel cheaply made or if they are thick and care was put into the design, if they are matte with gloss areas or if they just look like they were quickly printed on thick paper at home.
I have a website but it’s doing nothing
Just having a website is only one in many steps to help your business. The design of your site, if it is attracting the right people to it by the colors you use, layout, video, great content, a blog, imagery and so on. In order to get it found takes work, we help you with that by training you on how to do it on yourself if you have no SEO budget. If you do we can take that part over but we always want you to consider the DIY route. It is going to take up some of your time but will be tremendously worth it don’t you think? Your social media campaigns matter just as much with having relevant content but not pushing only your product over and over on everyone.
Your website is the first thing people will search for and look at to judge you and your company. To determine the professionalism of your business and if your company is “good enough” for them to hire you or buy a product from you.
This is what people will see that is the pillar of representation of your company. Does it look confusing and overly detailed? Or is it simple, elegant and easy to understand exactly what your company does? Your logo is very important.
It is not only important that you show up on the first page but also that when clicked, it takes the person directly to the area of your site they are looking for, not the home page if it is something specific, right to the answer they seek.
All of you materials need to match your branding. From website to flyers, business cards to pamphlets or advertising on search engines. Every look and feel needs to match everything else like they are seamless. Your style should tell all what you’re about.
We work with a variety of clients with a variety of needs and budgets. Our fee for web design depends on those needs and so pricing varies. We also provide payment plan options for those who are just getting started and are in need of a website to start generating profit for their new company. We will build out and launch the site without being paid in full. Our standard is a one time fee separated into two payments, one up front and remainder at site completion.
For your branding we charge a one time fee for the redesign of your logo and we have a process that we go through with you on your ideas for your logo, then we research your target audience to come up with 12 versions of your new logo, from there we narrow it down with you to the one that will become your permanent new logo and brand. All other design services incorporating your new branding are ala carte like flyers, advertisements, business cards, etc.
We provide SEO services on a monthly recurring basis or we can provide training to you and your staff on how to do it yourselves. It is a one time fee for the training and we record a training video on your site that you can always refer to. For the monthly recurring, the fee depends on your needs and how many keywords/phrases you want to rank for each month. This cost is then calculated by the time we will put into your site on a monthly, recurring basis.