about us

about bluclay

Our company was started 12 years ago as a way to help small businesses get noticed on the first page of Google by providing search engine marketing services. We quickly began to notice that being a the top helped but we could help so much more by redesigning the websites that people land on when they click on an ad. The look and feel of a site made such a difference, whether people felt the company was “professional” enough or if it looked “cheap” and if so, they left the site quickly. So we expanded into web design, then graphic design to assist with logos and branding. Before long we became a full service design agency able to help start ups and solidified businesses with every facet of design needs.

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why is branding important?

Your company brand is much more than just your logo, it is your company image as a whole. It is how people perceive your company as being professional, courteous, casual, laid back, attention to detail, putting the customer first and of course, your logo, company colors, website, all the way down to how your business cards look and feel. Believe it or not, it matters which cardstock you use for your business cards. It makes a big difference in someone’s hand if they feel cheaply made or if they are thick and care was put into the design, if they are matte with gloss areas or if they just look like they were quickly printed on thick paper at home.

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I have a website but it’s doing nothing

Just having a website is only one in many steps to help your business. The design of your site, if it is attracting the right people to it by the colors you use, layout, video, great content, a blog, imagery and so on. In order to get it found takes work, we help you with that by training you on how to do it on yourself if you have no SEO budget. If you do we can take that part over but we always want you to consider the DIY route. It is going to take up some of your time but will be tremendously worth it don’t you think? Your social media campaigns matter just as much with having relevant content but not pushing only your product over and over on everyone.

most important?

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web design

Your website is the first thing people will search for and look at to judge you and your company. To determine the professionalism of your business and if your company is “good enough” for them to hire you or buy a product from you. 

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corporate identity

This is what people will see that is the pillar of representation of your company. Does it look confusing and overly detailed? Or is it simple, elegant and easy to understand exactly what your company does? Your logo is very important.

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s.e.o.

It is not only important that you show up on the first page but also that when clicked, it takes the person directly to the area of your site they are looking for, not the home page if it is something specific, right to the answer they seek.

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graphic design

All of you materials need to match your branding. From website to flyers, business cards to pamphlets or advertising on search engines. Every look and feel needs to match everything else like they are seamless. Your style should tell all what you’re about.

services

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web design

We work with a variety of clients with a variety of needs and budgets. Our fee for web design depends on those needs and so pricing varies. We also provide payment plan options for those who are just getting started and are in need of a website to start generating profit for their new company. We will build out and launch the site without being paid in full. Our standard is a one time fee separated into two payments, one up front and remainder at site completion.

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corporate identity

For your branding we charge a one time fee for the redesign of your logo and we have a process that we go through with you on your ideas for your logo, then we research your target audience to come up with 12 versions of your new logo, from there we narrow it down with you to the one that will become your permanent new logo and brand. All other design services incorporating your new branding are ala carte like flyers, advertisements, business cards, etc.

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s.e.o.

We provide SEO services on a monthly recurring basis or we can provide training to you and your staff on how to do it yourselves. It is a one time fee for the training and we record a training video on your site that you can always refer to. For the monthly recurring, the fee depends on your needs and how many keywords/phrases you want to rank for each month. This cost is then calculated by the time we will put into your site on a monthly, recurring basis.

Great design takes time.